The Alliance for Lifetime Income
Retirement on tour
Each partnership included sponsored social media posts from the musicians’ accounts. While working closely with each artist’s digital teams, Assemble created engaging content that was both on message for the Alliance and met The Rolling Stones’ and Elton John’s stringent brand requirements. Similarly, we created videos to play on stage before each concert that highlighted the artists’ enthusiastic fan bases while promoting the Alliance.
Finally, the partnerships with The Rolling Stones and Elton John provided us with the opportunity to connect with the Alliance’s core demographic in person at onsite activations at select shows. We took advantage of the onsite activations by interviewing fans to generate unique content for social media.
Elton John posted Assemble-created content about the Alliance to his 13 million+ fans 37 times throughout the tour, driving over 300,000 video views, nearly 30,000 engagements, and a gain of over 80,000 across digital audiences for 2022.
The Rolling Stones posted Assemble-produced content about the Alliance to their nearly 25 million fans more than 30 times during the tour, driving nearly 400,000 views, over 6.3M impressions, and a gain of over 43,000 email subscribers.
The interviews at the Alliance onsite activations produced over 237 testimonials from concertgoers.