Barbara Bollier for Kansas
Top-tier online fundraising
We ran a top-tier digital fundraising program for the most competitive Democratic Senate candidate in a generation.
Goal
Barbara Bollier was the strongest Democratic Senate candidate Kansas had seen in more than a generation—and she needed the online fundraising program to match.
Challenge
The campaign hired us in April 2020, a time when most campaigns were shifting away from list growth and into pure donor conversion territory. We needed to grow the digital fundraising program quickly in order to catch up.
Approach
We gave the campaign’s email program a clear voice and applied a coherent narrative of the race, immediately boosting results. We streamlined and improved the campaign’s digital fundraising reporting, and then adjusted our tactics based on what worked best. We also launched an aggressive but carefully targeted list growth and fundraising ad program that delivered lightning-quick return on investment.
Results
Within one month of taking over as the digital fundraising firm for Barbara Bollier’s Senate race, we doubled what the campaign raised in the previous month and significantly increased the campaign’s ROI from paid list growth. We broke records for the campaign’s highest performing email within two weeks.
