Communities United for Bass
Electing Karen Bass
Level 1 priority: Voter file matches to our target audiences
Level 2 priority: Third-party data matching our target audiences over zip codes with high density of our targets
Level 3 priority: Zip codes with the highest densities of our target audiences without data match
This approach allowed us to reach our most valuable audiences without worrying about scale. In both the primary and the general, the zip codes in which our ads delivered the most impressions map well onto the primary election vote tallies.
In the maps below, darker areas represent zip codes with higher concentrations of our target audiences and greater impression share. Inset maps indicate which areas were carried by Bass (purple) and Caruso (green).