Case Study

View All Case Studies

Unite the Country

HELPING JOE BIDEN WIN THE NOMINATION AND THE PRESIDENCY

We led the communications and digital operation for President Biden’s independent expenditure in 2020.

Goal

Help Joe Biden secure voters and delegates from South Carolina to Super Tuesday.

Challenges

After Iowa and New Hampshire other contenders had significant spending advantages. In order to win we needed a cost-effective way for the Vice President Biden’s message to break through quickly.

Approach

Using testing, social signals, and sentiment analysis we executed an integrated campaign across search, social, digital video, digital audio, and connected TV to reach and target voters from South Carolina to Super Tuesday states.

When Rep. Clyburn endorsed, we jumped on the opportunity, made a rapid pivot, and cut numerous video and audio ad variations for rapid distribution.

RESULTS

Our work helped secure nearly 50% of late-deciding voters for Joe Biden.